About Under Her Eyes

“Fashion for women who don’t want to feel bad about looking good”


About Me

Silva Hrabar-Owens qualified as an accountant straight after Uni, but soon tired of simply juggling numbers and decided to pursue a career in which the numbers were more relevant. Loving design and style, the natural step was to move into fashion. Now with nearly 20 years experience in the industry, working for the likes of Topshop, Asos and Boden, Silva has launched her own fashion brand. Under Her Eyes was born of the desire to deliver fashion in a better way; better for consumers and the planet. 

She is a mother of 3 and also the Chair of Home Start Lambeth; a charity that offers support, friendship and practical help to families with pre-school age children. Home Start Lambeth also specialise in domestic abuse training to help and support women in difficult relationships.

Silva teaches Fashion Buying and Merchandising, Data Analytics and Fashion Sourcing at the London Collage of Fashion and Istituto Marangoni (Manchester Metropolitan University). She is currently working with Common Objective and Fashion Revolution on a ‘Small but Perfect’ initiative, developing plant based leather-like fabric which is 100% plastic free to be used in the manufacture of fashion accessories. Read more about it here.

Under Her Eyes’ mission is simple:

to challenge the negative environmental impact of fast fashion and offer style-conscious consumers a more sustainable way to shop.

Learn more